AlterSage - Success through Knowledge Sharing

Released on: June 11, 2008, 1:38 am

Press Release Author: AlterSage

Industry: Internet & Online

Press Release Summary: AlterSage is a Cape Town based online marketing company whose
clients include renowned brands in the local and international markets. Known for
their result oriented online strategies, AlterSage is approached by clients who wish
to implement effective online marketing strategies that will increase their online
brand awareness and also sales from their existing websites.

Press Release Body: AlterSage is reputable in the industry for applying customized
strategies effectively and delivering on client requests in competitive niches
internationally.

"There are still so many gaps in the South African online space, and I know that
because of the seeming lack of Netucation (online education), there are many online
marketing cowboy-companies who take advantage of their clients for a quick buck.
Unfortunately this leaves a sour taste in the mouths of most companies who have
experienced these tactics. Needless to say this severely impacts efforts for ethical
online marketing companies who are focussed on results for their clients" states
Christine da Silva, Founder of AlterSage. She believes that transparency and open
knowledge sharing with their clients is the way forward and the only way in which to
prove expertise.

To bring about the shift in perception around online marketing methods, Christine
has involved herself with many local industry events and networking groups. She is
also an industry contributor for TechLeader.co.za, a component of
ThoughtLeader.co.za, both Mail and Guardian initiatives. Tech Leader provides an
interactive platform for readers and contributors to debate, discuss and comment on
articles posted.

AlterSage actively participates in developer garages and workshops including:
Joomla! day, WordPress, WordCamp and Facebook Developer Garages. Networking events
include 27Dinners, GeekDinners and co-hosts the OpenCoffee Club in Cape Town with
FormFunction and founder Eric Edelstein. OpenCoffee is an opportunity for
entrepreneurs, professionals and investors to network and discuss new business
ideas, and takes place the first Thursday of every month at selected venues.

An active member of the Ernst and Young Toastmasters, Christine also speaks at local
industry related conferences, hosts workshops and consults to corporate teams
directly.

Maintaining the same philosophy with the AlterSage team, aptly named the 'Sages',
she has encouraged weekly internal workshops hosted by a relevant member of the
AlterSage team on their field of expertise. The aim of these workshops is to
cultivate the Sages into well-rounded industry gurus. Daily knowledge updates
through RSS feeds are compulsory to stay up to date on latest developments in their
ever evolving industry.

AlterSage's services include search engine optimisation, pay per click advertising,
web copywriting, usability and conversion analytics and advisory, brand building and
reputation management, affiliate marketing, email marketing and consumer generated
media and social network marketing to name just a few.

For more information on AlterSage, visit our website, www.altersage.com or join our
group on Facebook, www.facebook.com/pages/AlterSage/5956523555?ref=ts, in order to
keep up to date with the events we are organising or attending.


Web Site: http://www.altersage.com

Contact Details: AlterSage
18 Roeland Street
Cape Town
South Africa
8001

[office] +27 21 462 0036
[email] info@altersage.com
www.altersage.com

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